CrowdTwist is a multi-channel Customer Relationship and Loyalty platform that helps brands unlocks the hidden value of people. Extending loyalty beyond purchases, CrowdTwist recognizes and rewards engagement, influence and impact wherever it occurs and is fundamentally changing the way marketers build relationships with their audiences. With CrowdTwist, brands create more active relationships, gain a deeper understanding of audiences across channels and drive an average bottom line increase of 35 percent. CrowdTwist customers include Live Nation, Pepsi, Zumiez, The Miami Dolphins, X-Factor, JCPenney and many others.  Founded in 2009, CrowdTwist is headquartered in New York City.