London, UK – May 22, 2012 – StrikeAd, the London and New York based mobile advertising specialist, has today teamed up with Celtra, the industry leader for rich media advertising and analytics across mobile devices, to offer advertisers the ability to deliver rich media ads via real-time bidding (RTB). The partnership will offer the opportunity to optimize ad campaigns based on which traffic responds well to each rich media ad.
StrikeAd's DSP uses RTB to bid across multiple exchanges and, as a result, can see which traffic works best for the rich media execution. The DSP can then buy more of the traffic that works well for that individual ad. The partnership follows predictions by Google that rich media ads will dominate the mobile ad space by 2015, and an additional advantage for the DSP in driving this growth in rich media is that advertisers will have a better understanding of which audiences respond best to specific components within the ad – whether that's video, social media sharing or games, etc.
“Brand engagement that can drive uplift in the form of a game, competition or film trailer will certainly increase interaction and awareness,” said Alex Rahaman, CEO of StrikeAd. “From our experience we have seen that RTB is an extremely effective way to run an ad campaign, and teaming this with Celtra's rich media capabilities will only serve to increase engagement with our clients' audiences.”
“Rich media ads create value across the ecosystem, enhancing the consumer experience by delivering more meaningful advertising and improving ad engagement and campaign ROI for advertisers,” said Mihael Mikek, CEO and cofounder of Celtra. “Coupling Celtra’s rich media capabilities with the highly effective media buying impact of RTB increases the throughput of high-yield rich media campaigns by allowing advertisers to better match their ads with the best performing inventory.”
StrikeAd offers the world's first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimized sales leads.