Cambridge, Mass. May 16, 2012 – Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced it was named a Finalist in the Most Innovative Tech Company of the Year – Up to 100 Employees category in The 2012 American Business Awards, the nation’s premier business awards program. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
The reasoning behind Celtra’s selection is simple. The company is a pioneer in enabling brand advertising on mobile devices and has pushed the boundaries of technology to provide a better user experience for consumers, improved monetization for publishers and new opportunities for advertisers. Celtra delivers real value by allowing advertisers to deliver on their brand’s promise through meaningful rich media experiences that drive high return on investment.
“This recognition is validation of our unique self-service AdCreator platform, which lets advertisers easily create, distribute and measure rich media mobile display advertising – offering unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns,” said Mihael Mikek, co-founder and CEO, Celtra. “Getting people to pay attention to ads on the phone – against all odds, and everything else competing for your attention when you’re out and about – is one of the toughest tasks to take on as a technology company. Celtra has not only met that challenge but raised it to an art form.”
Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25.
For the first time, The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 18 in New York, and a new tech awards event on Monday, September 17 in San Francisco.
Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.